现代传播集团

现代传播创办于1993年，并于2009年9月在香港主板上市（0072）。经过26年来的努力，现代传播已经成为中国领先并最具创新性和国际化的高端传播集团，旗下拥有包括商业、文化、艺术、时尚、生活方式等不同类型的创新内容和数字技术与空间平台等多媒体融合发展战略平台。

Modern Media is a leading media business group in China, having the most innovative and international presence in the industry. Founded in 1993, the Hong Kong-listed media powerhouse now provides innovative contents of various genres in the fields of business, culture, art, fashion and lifestyle, via its strategic platform built with multi-media channels of digital and space.

现代传播的核心竞争力是：思想性、艺术性、创新性和专业性。我们的基因是，国际化、时尚化、高品位和社会心。核心价值是，态度、信念、创意、梦想。意识决定行动，现代传播因此首先要有现代思想意识，其次是现代审美意识，第三是现代商业意识，第四则是现代创新意识。

Modern Media’s core competency comes from our high level in ideology, artistry, innovation and professionalism. We convey values of attitude, belief, ideas and vision, with internationalization, fashion-orientation, and high grade and social responsibility in our gene. Ideas lead actions. Behind our actions and efforts are modern ideological consciousness, modern aesthetic standard, modern commercial awareness and modern innovative mindset.

现代传播一直希望创办与众不同的杂志，更具思想性、创新性与艺术性。除了提升读者的思想境界和把握潮流脉搏之外，更希望帮助他们提升生活品味以及审美情趣。

For magazines, we have been pursuing to stand out at higher ideological, artistic and innovative level. We expect to help our readers elevate ideological level, sense the pulse of the trends, as well as upgrade lifestyle and aesthetic experiences.

最初Magazine是杂志，杂志是有态度、有志向的。我们理解的Zine就是志，繁体字是“誌”，言志，不管做什么样的Zine，都是要把自己的态度和志向呈现出来——我们是潮流定义者，重新定义新中国审美，拥有历史沉淀，用审美开创未来，都市文化生活的引领者。

A magazine is a medium of communication, a space of narrative, carrying its own attitude and aspiration—like what the traditional Chinese character 誌tells. In our magazines, we are trying to present our attitude and aspiration – to define the trends, rename aesthetic in the new era of one of the oldest civilizations, China, and to lead urban cultural life on its way to the future.

现代传播不只是一家传统的杂志公司，也不只是一家跟风由传统杂志转型去做数字媒体的企业。我们把杂志看成文化志向的表达与国际文化的交流、接轨、连接和重塑的传播企业。商业模式随着社会发展趋势不断升级更新，从平面杂志到数字杂志再到视频杂志，现在延伸发展到空间杂志。

Our magazines go beyond a traditional business of magazine, or even a traditional magazine business that is transforming to be digitalized only to follow suit. We regard a magazine as a business to express cultural aspirations and to help bring about conversation, fusion and recreation among cultures. Thanks to the business models reshaped by the time, our print magazines proliferate into a bigger family with new members of digi